AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps on Android in Central America: Q2 2022
Discover the performance trends of the top 5 beauty retail apps on Android in Central America during Q2 2022, including download and active user data.
During the second quarter of 2022, several beauty retail apps on the Android platform in Central America showcased notable performance trends. Here’s a detailed look at the top 5 apps, based on data from Sensor Tower.
Chula - Belleza sin límites experienced significant fluctuations in its weekly downloads. Starting with 962 downloads in the last week of March, the app saw a surge to a peak of 13.1K downloads in mid-May, before stabilizing around 5.5K by the end of June. Active users also rose steadily, starting at 13.4K and reaching a peak of 24.9K in mid-May, before settling at 18.1K by the end of the quarter.
SEPHORA saw a consistent increase in weekly downloads, beginning with 1.2K at the end of March and peaking at 3K in mid-June. Active users followed a similar upward trend, starting at 3.7K and reaching 6.7K by mid-June, ending the quarter with 6.1K active users.
Terramar Brands maintained a relatively stable download rate throughout the quarter. Weekly downloads ranged from 935 to 1.6K, with slight variations each week.
AVON Costa Rica had a modest but steady growth in weekly downloads. Starting with 475 downloads at the end of March, the app saw incremental increases, peaking at 573 downloads in the first week of April and maintaining around 540 downloads by the end of June.
Avon - Catálogo showed a gradual increase in weekly downloads over the quarter. Downloads started at 449 in the last week of March and rose to 600 by the third week of June, before slightly decreasing to 556 by the end of the quarter.
For more detailed insights and data on these beauty retail apps, visit Sensor Tower.